These 5 celebrities who succeeded in entrepreneurship
For some celebrities, the spotlight can fade suddenly. However, more and more of them are turning to entrepreneurship and sometimes discovering a new passion.
Doc Gynéco, Benjamin Castaldi, and Enrico Macias, many stars of the French audiovisual landscape have flirted with ruin. While some of them started from scratch, others, to avoid this situation, decided to diversify. A way to stabilize financially or develop further. After the five sports entrepreneurs, Big Media presents five celebrities who are also entrepreneurs.
Anne-Sophie Pic, the star entrepreneur
Daughter and granddaughter of a haute cuisine chef, Anne-Sophie Pic followed in the footsteps of her ancestors. Originally from Valence, in the Drôme, she logically started in the family circle by taking over her father’s restaurant before adding a touch of entrepreneurship to her business, by launching Maison Pic alongside her husband David Sinapian.
The company currently has ten establishments including a cooking school, a hotel, and seven restaurants in France and around the world, including Singapore and London. Today, the company, which has 300 employees, has a turnover of around 20 million euros.
After singing and acting, olive growing for Patrick Bruel
Singer, actor, and even entrepreneur. Patrick Bruel has been producing olive oil since 2017 with Christine Cheylan, an olive oil expert. It is on the heights of Isle-sur-la-Sorgue, in the Léos estate (about his two sons Léon and Oscar), that the artist takes advantage of his olive grove, made up of nearly 3,000 trees.
A jack-of-all-trades, Patrick Bruel has also developed a range of cosmetics with the help of Solène Gayet, formerly a product manager at Dior and international marketing director at Occitane. In addition to a rosé cuvée, the first of which bore his mother’s name “Augusta”. A new 2022 vintage of Rosé Léos was also born after he met with Nicolas Jaboulet, the founding partner at Maison et Domaines les Alexandrins.
Lena Situations: from her bedroom to a Parisian pop-up store
“August Vlog.” While this phrase may not ring a bell, it resonates in the minds of the three million subscribers to Lena Situations’ YouTube channel. Lena Mahfouf, her real first name, has capitalized on a committed community that she brings together via Instagram (four million “followers”) and TikTok (a little under three million).
In addition to filming and editing her videos, the content creator also manages numerous collaborations with luxury and ready-to-wear brands, in addition to also launching her project in 2017: Hotel Mahfouf. The least we can say is that the young woman knew how to move the crowds for this new project, whose pop-up store was invaded by her many fans in the fifth arrondissement of Paris.
SCH, from Hennessy to Hard seltzer
Five albums certified at least double platinum, several weeks at the top of the ranking of the most listened to titles in France with the hit Bande Organisée, Julien Schwarzer aka SCH no longer needs to be introduced. When the rapper from Aubagne (Bouches-du-Rhône) has made his place in the world of music, he has also decided to launch into entrepreneurship with a hard seltzer called Fefe19.
The latter is an alcoholic drink composed of sparkling water flavored with fruits and has an alcohol index generally between 4 and 6%. For this collaboration with the Féfé brand, the drink will be based on cognac, rose, and galangal (a cousin of ginger). Note that this market, still little known in France, represents a turnover of four billion dollars in the United States.
Anne Roumanoff is at the forefront of the entrepreneurial scene
If it all started on stage, Anne Roumanoff did not hesitate to diversify, moving from television to radio. It is therefore not surprising that the actress decided to launch a B2B marketplace dedicated to live performance professionals. Called La Place du Spectacle, the latter is organized around eight categories of professions necessary for the organization of a live show (writing, promotion, creation, etc.).
